Google Keyword Planner is a little bit scary at first, especially if you’ve never used AdWords. However, we are here to tell you that you can, yes you can, make of Google Keyword Planner your super best friend for this month, and get tons of new traffic because of it.
Here’s the deal. You need SEO, or organic search traffic, coming your way. We know we are all super excited and working hard on Pinterest…but Google can work 10x as hard for you.
If you’ve never been on Google AdWords, head over right now. You can use this link to take you directly over there now.
Why do we care about keywords and Google Keyword Planner?
This is a very fair question, because we always talk about awesome your content should be…which will take you more than just great writing and great images. You have to deliver great content that is also wanted. And wanted means searched for. You don’t want to write an incredible post on how to groom a goldendoodle, if everyone is searching on how to groom a poodle. Google Keyword Planner will help you with that! Before you do ANYTHING, you will go to Google Keyword Planner and focus on finding the right keywords, to then use in your article or post.
For example, we knew wanted to write about SEO today, but we were not sure about what. So, we headed over to the tool and found out that on average, every month, people in the US search over 27,000 for “Google Keyword Planner.” It’s not surprise, then, that you see “Google Keyword Planner” on the title of this post, and several more times around it. That’s today’s “focus keyword.”
So, in short, you should care because the planner helps you pick and dominate any keyword or idea you may have for your blog or post. And, dominating the keywords or content, will soon translate into more and more people coming your way!
Use long phrases
This is usually also referred as “long-tail” keywords. The idea behind is that single-word keywords are too broad, and, most likely, already “taken.” Or, to put it another way, it’s not specific enough, so your blog or website gets lost in a sea of other guys with more history, pages, or searches. The solution? Longer phrases. Longer phrases are a lot more specific, which means that the probabilities of someone using them already are significantly lower. Plus, they get a lot closer to your actual product or service, which will in turn translate into better clients and monetization. Win-win all around!
For example, a broad, single keyword could be “dogs,” if you are a local groomer in Miami. However, there’s so much competition on “dogs” that will be impossible for anyone to see your website or post first. You can also use “grooming dogs” as a two-word keyword, and you will see your chances increase. But, if you use 4 words (which is Neil Patel’s recommendation) then you will have your best chances to getting on the coveted first page of results. So, in our example, you can use “grooming dogs cats Miami,” for the least competition, and the highest probability of getting a lead. Patel says that long phrases actually account for 70% of total search volume, which is pretty neat!
Use low competition keywords
Once you’re on the Google Keyword Planner, you will see a great deal of columns, one of them being “Competition.” Competition really refers to advertising or paid competition, and not to organic competition. However, and this is key, if a keyword you want to target has HIGH competition, meaning that tons of advertisers are after it, the first page will be flooded with paid search results, which is not that great anyway. So, yes, you need to stay away from high competition keywords regardless!
Use user intent
This will really depend on what you’re looking for from the person clicking on the search results page. If you’re looking to immediately sell something, you should add to your keywords or long phrase “buy” or “hire.” In the case of the dog grooming service, you probably want to do something like “book grooming dog Miami,” for example, as you will be a lot closer to a client that is looking to book a service right now, versus just browsing around to see who’s available in Miami for later.
You can keep using keyword phrases that do not have a specific monetization intent, but know well that those articles or posts will not help you with your sales or services right away either.
Use amazing content
And we know this one is a given if you really want to rank on the top page. Studies have shown that posts over 2,450 words are actually the ones ranking on top page, which we know, is kind of overwhelming to swallow at first. Especially for people like us, who have been blogging forever, and we are so used to focus on short, insightful articles that barely touch on 500 words. It’s a tough game, because we know frequency has a lot to do with traffic, but, on the other hand, so does post length.
This article, for example, will not be over 1,000 words, for example, as we are in December and testing frequency actually, versus post length. So, what to do?
We are confident that a lot of it depends on your niche or industry, so we don’t want you to be too discouraged about post length when maybe you hate to write but you’re great at videos? To ask you to consistently have really long posts will be very unfair!
Use sharing tools
Once your post is done, post it everywhere. Use all your social media accounts, post to Pinterest boards and Facebook groups, etc. Google in 2017 will actually favor posts that have been shared more often, versus those who didn’t.
- Go over to Neil Patel’s original article here, and get even more information on how to use long phrases, create amazing content, etc.
- Write down your current monthly pageviews based on organic search (hey, zero is okay!)
- Email us your organic monthly pageviews here: firstname.lastname@example.org so you can be sent that email as a reminder 30 days from now to compare!
- Ready? Go get more traffic!