How to Use Snapchat in 2017 (AdWeek)
If you ever wondered how to use Snapchat for your business, there’s no better time to learn than today. Snapchat rolled four new features, including group chat, a Shazam capability, scissors (a feature that lets users cut out part of a message and turn it into a sticker), and paintbrush (you can now really dress up your snap!). AdWeek calls out “the battle of the best features,” as the Snapchat innovations come a day after Instagram launched live streaming and live video, while, apparently, Facebook is testing a Snapchat-like feature.Snapchat rolled four new features, including group chat, a Shazam capability, scissors (a feature that lets users cut out part of a message and turn it into a sticker), and paintbrush (you can now really dress up your snap!).Click To Tweet
Google’s Top Search Ranking Factors (Search Engine Journal)
It’s no wonder than Google’s top search ranking factors will make into top trending in less than 24 hours. Google’s algorithm is a sort of black magic ball for most of us. This way, we are quick to welcome with open arms any additional information to help us grow our business. The report is 63 pages long (yikes), so we highly recommend you head over to the article or to the actual annual study, here. One of the best findings? Google seems to be evaluating content on relevance, and not on the inclusion of individual keywords. Remember we used inclusion of keywords as one of our top “best practices.” What else should you look after? Make sure you have plenty of H2 tags (or headlines), and that your page is full of social signals (read more on the study), prioritizing Facebook and Google +.Google seems to be evaluating content on relevance, and not on the inclusion of individual keywords. Click To Tweet
3 Ways to Republish From Instagram to Facebook (Social Media Examiner)
If you thought this sounded like a shortcut, it is! After years of people turning their heads on content repurposing, Social Media Examiner comes out with great rationale for it. For a while, Facebook’s algorithm has been given priority to posts from friends and family. It’s not surprise, then, that brand pages or communities on Facebook have quickly diminished on reach. Social Media Examiner tested how Instagram posts performed on Facebook and found out that the Instagram posts actually had more than double the organic reach compared to any other post type. The Instagram posts also showed 2x the reach in followers!
The Ultimate Instagram Cheat Sheet (Social Media Today)
This is a fantastic infographic if you’re just getting started with the social platform. If you’re on Facebook, and you’re looking for additional reach (see article below), Instagram posts will help you. Remember that Instagram has proven to be easier to monetize for some influencers, even without a blog! Sign up to our Instagram mini-class here, for additional info and insights (it’s free!).
Why Reach and Influence Should Be your First Marketing Priority (Moz)
Are you just launching your business or blog? Congrats. As you start with content marketing, building an audience will be challenging. This way, Moz recommends a multi-dynamic approach. They recommend mapping your marketplace, identifying your real audience, find your real audience, and an array of other publishing efforts.
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