Let’s talk about website traffic to your blog or online business. Once you’re all happy and set up with your awesome blog or website, the next big question to answer should be, how to get website traffic to your blog or small business? Website traffic equals clients, or of course, passive income, and isn’t that why we’re all here after all?
Show me the money.
Or, in this case, show me the website traffic that’s going to help me get the money!
One of the absolute best things you can do for your website or blog is optimizing your ranking on search results. Wait. What? I know that sounds really techy and all, and you were maybe hoping for some colorful tips to use Canva to create amazing Pinterest traffics (maybe in the next post!)…however, Google will be you best ally when it comes to page views, and NOT Pinterest.One of the absolute best things you can do for your website or blog is optimizing your ranking on search results.Click To Tweet
(I want to take a little break here to tell you why I’m even mentioning Pinterest. Pinterest is an amazing tool to get website traffic or blog traffic in the very beginning. You sign up to a few group boards and you are good about keeping a schedule, and then, BOOM. You’ll see some traffic coming your way. However, Pinterest is a much smaller, limited place to get traffic from. In the long run, you want to make Google very happy, as it will be Google the one sustaining your website traffic in the millions, once we’ve put the work you need to get there.)
To grow website traffic, you need the Google Gods on your side
Google is as a scary of a thing as it is a tiny miracle you can carry in your pocket. The truth is that, if you are looking to grow your page views or monetize your blog or digital business, you need the Google gods on your side.
After all, it’s all about discoverability.
One click from an organic search result towards your website is worth 10x the same click coming in from a Facebook ad or even a purchased keyword campaign.The truth is that, if you are looking to grow your page views or monetize your blog or digital business, you need the Google gods on your side.Click To Tweet
If your potential client clicks on a paid ad or a paid keyword, they know you’ve paid your way into that placement (which, of course, you did!). However, if they find you, all on their own, via Google, then, somehow, the idea is that YOUR EARNED that placement, so you must be better. Or more important. Or, what actually matters more, in a better position to deliver the service or product they are looking forward to buy. No pun intended.
About Pushed vs. Pulled clicks
In the agency world, we called that PUSHED vs. PULLED media. And we always preferred the latter (“pulled”) because those placements always get you closer to a client that really needs you (as they have searched for you), versus to a target you selected yourself on a dashboard and you think, well, I’m going to introduce myself just in case.
If you think about it, we are constantly PUSHING our message – through emails, a blog post (like this one!), a Twitter post, a Facebook update, a Facebook ad, a Facebook group, an Instagram picture of a behind the scenes… it’s the present day equivalent of standing on a soap box screaming our guts out to anyone who passes by. And what are we screaming?
And it’s just not me, and you. But hundreds of thousands of bloggers and business doing the exact same thing.
You can see now how a single placement on Google can do a lot to quiet the noise. Or, better said, it’s a lot easier to sell something to someone who actually wants to buy it. And right that minute.
There’s a new annual study about Google’s top searching factors
You can find the full study here. According to the study, Google’s top searching factors are heading towards better personalization, content relevance, and tons of other technical factors such as H2 tags, and maybe fewer backlinks.
Average 1,000 words per post to increase your website traffic
Though Google’s content relevance or how they measure how relevant your post is in relation to the search query is still a little foggy (they give you a scale from 0-100), the report points out at least one concrete piece of information. And that’s WORD COUNT.
Posts in the top positions showed an average of 1000 words.
Keyword repetition might be out
In the early days, we used to add the “focus keyword” all over the article or post. (If you’re new to SEO, that means that you were able to rank higher on Google if Google were able to read your keywords on your post over and over again. So, for example, if I wanted to push a post about “gluten free cupcakes” as your focus keyword, I wrote “gluten free cupcakes” at least 10 times in the same post. Which, by the way, it worked!)
Only 54% of the top 20 queries had keywords in the title tag. This shows that inclusion of individual keywords might not be as important now.
Was the user satisfied with the experience on your post?
This is an interesting one and it really calls for you to watch Google Analytics like a hawk. Google seems to be evaluating what they call “user signals” every time someone clicks on your post. “User signals” are click-through-rate, time on site and bounce rate, amongst others, and they are playing a big role in pushing your post to the top rankings. These “user signals” help Google determine what kind of experience the user has on your site.
Just to scare you, posts on the first page result showed a bounce rate of under 46%, and the time on site for the top 10 URLs was 3 minutes and 10 seconds.
And there’s more…
Word count, keyword repetition, and user signals are just a few of the items the article tackles (it’s a 63-page study!). The study is full of technical recommendations such as HTTPS encryption, file size, increase in lists and bullet points, social signals and much more.
So what now?
Keep learning. SEO, as social media algorithms, are fluid and ever-changing. If you have been online for a while, you might have to go back to some of the older posts that perform very well for you, and give them a few tweaks such as more social media call to action, bullet lists, etc. If you just started blogging, and this is overwhelming (trust us, it is), the best thing you can do is take an SEO class and start getting familiar with all the terms. Or, better yet, outsource it all together if you can (but do your research!).
We had a great class recommendation on our last email, which we will be happy to mention to you…just ask us in a comment!
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